The
key to publicity success in business is to never take
a single promotion at face value.
If
you manage to score a magazine article, be sure to
alert the newspaper.
If you manage to score an exhibition, be sure to send
out your own news releases (don't rely on the gallery
or museum to do it for you).
If you receive a very major commission, alert the
media of all sorts - when you complete the very major
public installation do the same.
Use
each bit of publicity as a magnifier for other bits
of publicity.
John C Emery, Sr
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