Publicity and literature

• Research press contacts for magazines, papers etc. Target smaller newspapers as they like writing about local people.
• Make sure you have sufficient supplies of publicity handouts, trade information, press pack and artist's statement.
• Make handouts easy to understand, easy to carry and easy to store.
• Magazine editors cruise around so have a press pack available.
• Find a good photographer to work with for good publicity shots.
• Make sure your website is up-to-date as people who go away with information will then look at the site.
• Don't have any financial barrier between you and the public - have a range of prices. Your price lists should include information about postage and packing. Give the landed price - the price a piece costs- then add postage and packaging. Find out about and include notes on the costs for national and international delivery.

Objectives for the event

• Aim high, they have a lot more money than we have.
• Takings should be 10 times the cost of your stand. Almost half the takings may be commissions.

Exhibition offers

• Never commit to exhibitions with galleries until you can check them and find out as much as you can about the gallery.
• Never be intimidated into feeling inferior by a gallery.
• Is exhibiting with that show worthwhile?
• Sometimes it is very good for the career.

Expect the best and be prepared for the worst.

Edited version of Business Factsheet for Scottish Crafts, courtesy of Craftscotland - www.craftscotland.org

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