The key to publicity success in business is to never take a single promotion at face value.

If you manage to score a magazine article, be sure to alert the newspaper.

If you manage to score an exhibition, be sure to send out your own news releases (don't rely on the gallery or museum to do it for you).

If you receive a very major commission, alert the media of all sorts - when you complete the very major public installation do the same.

Use each bit of publicity as a magnifier for other bits of publicity.

John C Emery, Sr

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